Online Privacy Notice


Your privacy on the internet is important to us at Polo.com. Our online privacy notice ("Privacy Notice") describes the types of information we gather online and how we use it. Please read this information carefully. If the online information practices of www.RalphLauren.com change, we will let you know by posting the Privacy Notice adjustments on our Web site. At that time, we will remind you that you always have the opportunity to opt out of any new use of your Personal Information (as more fully set forth below). This Privacy Notice does not cover our offline privacy practices, which are described in our Privacy Statement for Polo Ralph Lauren stores.



Our policies relating to the transfer of Personal Information from the European Union ("EU") to the United States are contained in our European Safe Harbor Policy.

Use of Information by www.RalphLauren.com

We gather certain types of customer information in an effort to improve your shopping experience and to communicate with you about our products, services, promotions and contests. www.RalphLauren.com as well as Polo Ralph Lauren stores may also use this information to make offers to you, help us develop and improve www.RalphLauren.com and tailor our site to your interests.

Information Collected by www.RalphLauren.com

www.RalphLauren.com collects two types of information about users: "Personal Information" (such as name, email address, mailing address, phone numer, credit card number and the items you purchase) and "Aggregate Information" (such as information about how many users log on to our sites on a daily basis).

Personal Information Collected Online by www.RalphLauren.com

Personal Information is collected online when users voluntarily register with www.RalphLauren.com to purchase items, receive electronic newsletters, use community and communication services, answer surveys and enter contests and other promotional opportunities provided on www.RalphLauren.com, when users make a purchase, and when users utilize the "Email to a Friend" feature. We also maintain a record of your product interests and purchases online. We may receive personal usage and demographic information from our stores and from third parties we work with including DoubleClick (www.DoubleClick.Com).

Aggregate Information Collected Online by www.RalphLauren.com

Aggregate Information is nonpersonally identifiable/anonymous information about you, such as age, gender, types of products purchased, pages you access most frequently or search terms you enter. Aggregate Information is used in a collective manner, and no single person can be identified by that compiled information. For example, the number of people who shopped at www.RalphLauren.com during a specific time period is Aggregate Information that does not personally identify a specific user. Tracking Internet Protocol (IP) addresses is one method of collecting Aggregate Information about your activities online and information volunteered by you. An IP address is a number that is automatically assigned to your computer whenever you surf the Web. The computers, which deliver the Web pages to you, automatically identify your computer by its IP address. When you request a page from our site, our servers log your IP address.

Sharing Information Collected Online with Third Parties, Service Providers, Consultants and Affiliates

www.RalphLauren.com does not share, sell or trade with third parties your Personal Information gathered online, such as email addresses, Personal Information collected as part of an online survey or other specific details about you, except with your consent or as described in this Privacy Notice. We do not contribute to or participate in cooperative databases, which give other companies access to such Personal Information. For privacy purposes, all information relating to our customers is stored on a secure server, and all credit card information is stored in an encrypted format.

We use Acxiom (www.acxiom.com) for data processing services relating to the maintenance of our customer database. Acxiom has agreed to maintain our customer information in confidence and to not disclose customer information to any third parties (unless required to do so by law) or use such information for any purpose other than our business.

www.RalphLauren.com may share Personal Information gathered online with our service providers and consultants and with Polo Ralph Lauren stores or for any internal business purpose and may also divulge Personal Information if such action is required for www.RalphLauren.com or any of our service providers or consultants to comply with any valid legal process, such as a subpoena, search warrant, statute or court order, or any valid administrative request from a law enforcement agency, or if www.RalphLauren.com or any of our service providers or consultants believes that membership has been used to commit unlawful acts or acts that may endanger the health or safety of another user or of the general public. In addition, www.RalphLauren.com receives personal usage and demographic information from its affiliates and from third parties and uses this information to improve our products and services.

www.RalphLauren.com may share Aggregate Information with affiliates, service providers and consultants for any internal business purpose and with third parties for their advertising and promotional purposes.

Use of Cookies

A cookie is a small data file that Web sites, when you visit them, often store on your hard drive. A cookie may contain information (such as unique user ID), which is used to track the pages of the sites you've visited. www.RalphLauren.com uses cookies to, preserve the contents of your shopping bag between your visits. www.RalphLauren.com also uses cookies to measure activity on our site, which allows us to determine which areas and features of our site are most popular. This information allows us to make improvements and updates to enhance your www.RalphLauren.com experience. Parts of our site, such as the members-only areas (for example, shopping) will not function if you do not have cookies enabled. You can set your browser to refuse cookies, or to alert you when cookies are being sent. If you turn off cookies or refuse them, though, you will not be able to make a purchase from our site, nor will we be able to recognize you as a registered user to allow you access to your account information.


To enable cookies on your browser:
If you are using an earlier version, please contact your software vendor for instructions.

Macs

Safari 1.0

  1. From the Safari Menu, select Preferences.
  2. Select the Security icon.
  3. From the Accept Cookies: box, chose Always or Only from sites you navigate to.
Mac IE 5.x

  1. Click Edit
  2. Select Preferences
  3. Under the Receiving Files option, select Cookies
  4. Under "When receiving cookies:" select the desired level of cookie acceptance
  5. Under "When receiving cookies:" select the desired level of cookie acceptance
  6. Click OK to finish
PC

Windows IE 6.x Browser

  1. Select Tools
  2. Select Internet Options
  3. Select the Privacy tab.
  4. Select Advanced
  5. Select override automatic cookie handling button
  6. Select accept first party, third party, allow session cookies
  7. Click on the OK button to change settings.
  8. Click OK to exit advanced settings.
  9. Click OK to close internet options.
  10. Close your web browser (all windows).
  11. Open web browser and login to the site.
Windows IE 5.x Browser

  1. Go to Tools on the menu bar
  2. Pick Internet Options
  3. Click the Security tab
  4. Select the Custom Level tab
  5. Under "Allow Cookies that are stored on your computer" click "Enable"
  6. Under "Allow per-session cookies (not stored)" click "Enable"
  7. Select OK, Yes you want to save the settings
AOL 8.0

  1. From the AOL Toolbar, select Settings.
  2. Select Preferences
  3. Select Internet Properties (WWW)
  4. Select the Privacy tab
  5. Select Advanced
  6. Deselect override automatic cookie handling button
  7. Click OK to exit.
AOL 7.0 with IE 6.x

  1. From the AOL Toolbar, select Settings.
  2. Select Preferences
  3. Select Internet Properties (WWW)
  4. Select the Privacy tab
  5. Select Advanced
  6. Deselect override automatic cookie handling button
  7. Click OK to exit.
AOL 7.0 with IE 5.5

  1. From the AOL Toolbar, select Settings.
  2. Select Preferences
  3. Select Internet Properties (WWW)
  4. Select the Security tab
  5. Select the Custom Level tab
  6. Under "Allow Cookies that are stored on your computer" click "Enable"
  7. Under "Allow per-session cookies (not stored)" click "Enable"
  8. Select OK, Yes you want to save the settings
Netscape 7.x

  1. Click Edit on the Toolbar.
  2. Click Preferences
  3. Click the Privacy and Security category; expand the list to show the subcategories.
  4. Click Cookies
  5. Three options are displayed. Click the appropriate choice:
    • Disable cookies
    • Enable cookies for the originating web site only
    • Enable all cookies
    • If you want to be notified when a web site tries to set a cookie, select "Warn me before accepting a cookie."
Netscape 6.x

  1. Click Edit on the Toolbar.
  2. Click Preferences
  3. Click the Privacy and Security category; expand the list to show the subcategories.
  4. Click Cookies
  5. Three options are displayed. Click the appropriate choice:
    • Disable cookies
    • Enable cookies for the originating web site only
    • Enable all cookies
    • If you want to be notified when a web site tries to set a cookie, select "Warn me before accepting a cookie."
Notice to P3P Users

The Platform for Privacy Preferences Project ("P3P") is a standard developed by the World Wide Web Consortium ("W3C") that provides an automated, machine-readable mechanism for understanding the use of your Personal Information by the Web sites you visit. P3P uses a standardized set of multiple choice questions covering the major elements of a Web site's privacy notice to provide a cross-section of how the particular Web site handles the personally identifiable information of its users. P3P-enabled browsers can automatically read this set of preferences made available by P3P-enabled Web sites and compare this information to the user's own set of privacy preferences. For example, Internet Explorer 6.0 requires third parties to set cookies to deliver P3P "compact" cookie policies with their cookies, and other browsers may use this mechanism soon. To enhance your online experience further, the Polo Web site is now P3P enabled. For more information on the W3C and P3P, please visit http://www.w3.org/P3P/. Given certain limitations in the parameters chosen by W3C, however, the P3P mechanisms may not describe Polo.com's privacy practices as accurately as this Privacy Notice. Accordingly, where discrepancies exist between this Privacy Notice and the P3P "compact" policies, this Privacy Notice shall control.

Security and SSL

Protecting your order information is a priority for us. We use Secure Sockets Layer (SSL) technology to protect the security of your online order information. To check the security of your connection, look at the lower right-hand corner of your browser window after accessing the server. If you see an unbroken key or a closed lock (depending on your browser), then SSL is active and the server is secure. You can also double-check by looking at the URL line of your browser. When accessing a secure server, the first characters of the site address will change from "http" to "https." Some versions of browsers and some firewalls don't permit communication through secure servers. In that case, you won't be able to connect to the server and therefore won't be able to place an order through a secure connection. If you cannot access the secure server for any reason, please print our shopping page and place your order by phone at 888-475-7674.

E-mail and Electronic Newsletters

www.RalphLauren.com and its affiliates may offer electronic newsletters and emails to those who have provided their email address. You will only receive a newsletter or email if you agree during registration or directly from our newsletter sign-up form to receive these items. Unsubscribe instructions are included in each electronic newsletter and email. Please note that when you make a purchase from www.RalphLauren.com we will send you an email to confirm your order and may also need to contact you via phone, postal mail or email if we have other questions regarding your order.

Information Removal

If you prefer not to receive marketing emails from www.RalphLauren.com, please let us know by (a) sending us an email at unsubscribe@polo.com, or by (b) clicking on the unsubscribe link within any marketing email you receive from us. If you prefer not to receive marketing mail via the mail carrier, please let us know by sending a request to Jeffrey Steinberg, Chief Privacy Officer, Polo Ralph Lauren Corporation, 650 Madison Avenue, 12th Floor, New York, NY 10022. Please be sure to include in any email or postal mail your full name, email address, postal address and any message.

Please note that such requests may take up to ten (10) days to become effective.

If you prefer not to have your aggregate information included in our ongoing site analysis, you can "opt-out" by clicking here: http://optout.rl.rpts.net/cgi-bin/rpts/optout.pl

Children and Privacy

www.RalphLauren.com is concerned about the safety of children when they use the internet, and understands that children may not understand all the provisions of our Privacy Notice or make informed decisions about the choices that are made available to adult users of the www.RalphLauren.com Web site. We encourage parents and guardians to spend time with their children online and to be familiar with the sites their children visit.

The www.RalphLauren.com Web site is not directed to children under the age of 13, and we will never request personally identifiable information from anyone whom we know to be under the age of 13 without verifiable parental consent. If we become aware that a customer is under the age of 13 and has registered without prior verifiable parental consent, we will remove his or her personally identifiable registration information from our files.

Community and Public Areas

Information posted to message boards, chat areas, club and home pages is available to the general public. Please use caution when posting any such information. Although www.RalphLauren.com strives to protect our users' privacy, we cannot guarantee the security of any Personal Information you provide in these areas. Users under the age of 18 should be particularly careful not to provide any personally identifying information while using chat rooms or message boards. Users of chat areas and message boards must also follow acceptable standards of behavior when posting messages online. www.RalphLauren.com reserves the right to, but is not obligated to, refuse or delete any content that in our sole discretion is considered inappropriate.

Links to Other Sites

www.RalphLauren.com may contain links to sites other than our own. Those sites may have their own privacy notice, or no privacy notice at all. Neither we nor any of our service providers have any responsibility for those sites, and we provide these links solely for the convenience of our visitors. Such links may be to advertisers, content providers or other companies who may use our logo and/or style as a result of a co-branding agreement. These sites may send their own cookies to you and may collect information and use it in a way inconsistent with Polo.com's Privacy Notice. We encourage you to review the privacy policies and terms of use of any third-party sites or services before providing any of them with any of your Personal Information. Neither www.RalphLauren.com nor any of our service providers control the content that appears on these sites or take any responsibility for their content, nor should it be implied that www.RalphLauren.com endorses or otherwise recommends such sites or their products or services offered.

Corrections To Personal Information Collected Online

You can ask us by mail for a summary of any Personal Information that www.RalphLauren.com has retained about you. Please address your request to Jeffrey Steinberg, Chief Privacy Officer, Polo Ralph Lauren Corporation, 650 Madison Avenue, 12th Floor, New York, NY 10022. We will send such information for review only to the email address or mail address that we have on file for the visitor name that is associated in our database for such information.

If at any time you wish to change, correct or update your Personal Information, please send your request to Jeffrey Steinberg, Chief Privacy Officer, Polo Ralph Lauren Corporation, 650 Madison Avenue, 12th Floor, New York, NY 10022. Please be sure to include your email address, full name and postal address.

If at any time you wish to have your Personal Information removed from our database, please follow the instructions in the "Information Removal" section of this Privacy Notice.

Additional Information

No transmission of data over the internet is guaranteed to be completely secure. It may be possible for third parties not under the control of www.RalphLauren.com to intercept or access transmissions or private communications unlawfully. While we strive to protect your Personal Information, neither www.RalphLauren.com nor any of our service providers can ensure or warrant the security of any information you transmit to us. Any such transmission is done at your own risk. If you choose to visit our site, your visit and any dispute over privacy is subject to this Privacy Notice and our Terms of Use including but not limited to limitations of damages and application of the law of the State of New York. UNDER NO CIRCUMSTANCES, INCLUDING BUT NOT LIMITED TO NEGLIGENCE, SHALL www.RalphLauren.com OR ANY OF OUR SERVICE PROVIDERS OR AFFILIATES BE LIABLE FOR ANY SPECIAL, INCIDENTAL OR CONSEQUENTIAL DAMAGES THAT RESULT FROM THE USE OF THE INFORMATION OR MATERIALS ON THE www.RalphLauren.com SITE, EVEN IF www.RalphLauren.com OR ANY OF OUR SERVICE PROVIDERS OR AFFILIATES, OR AN AUTHORIZED REPRESENTATIVE OF www.RalphLauren.com OR ANY OF OUR SERVICE PROVIDERS OR AFFILIATES HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

Acceptance of Terms

By using the www.RalphLauren.com Web site, you signify your acceptance of our Privacy Notice with respect to Aggregate Information collected. By providing Personal Information to us through the www.RalphLauren.com Web site, you signify your acceptance of our Privacy Notice with respect to the collection and use of Personal Information. If you do not agree to this Privacy Notice, please do not use the www.RalphLauren.com Web site. Your continued use of the www.RalphLauren.com Web site following the posting of changes to these terms will mean that you accept these changes accordingly.

Last modified: April 29, 2004