Three woman photographed together in denim of different hues
Collage of women in different Lauren denim looks

The Denim Shop

Find Your Fit

Woman in short-sleeve mockneck & jeans


Low rise, straight leg

Woman in white button-down & rolled jeans


A relaxed mid-rise fit

Made To Flatter

Close-up of comfort stretch denim in medium wash

Comfort Stretch

Our comfort stretch denim has the same authentic character of rigid denim but with stretch built in. It’s an easy and relaxed fit. Spun directly into the weft yarn, the flex extension and recovery is 15 to 25 percent.
Three pairs of superstretch denim in washes from light to dark


Crafted with shape-memory technology, our superstretch denim has a flex extension and recovery of 25 to 35 percent. The slimming front panel lifts and sculpts the body for a sleek fit.
Close-up of back of light-wash ultimate stretch jeans

Ultimate Stretch

Utilizing sculpting technology, the ultimate stretch denim creates the most slenderizing look. It has a flex extension and recovery of 45 to 55 percent and an engineered front panel for a slim fit.