Available in the US only at RalphLauren.com, on The Ralph Lauren App, and in select full-price Ralph Lauren retail stores. This offer is not valid at Polo Ralph Lauren Factory Stores. Prices as shown. This offer has no cash value. This offer is not applicable to previously purchased merchandise. For Customer Assistance, please call 888-475-7674.
Wear Your Story
Made to be worn. Made to last. Your jeans are your story—wear them well
CRAFTSMANSHIP
Working with the world’s best denim suppliers, Ralph Lauren incorporates innovative techniques and custom washes to create durable, high-quality styles
“A good patina shows you’ve lived. That’s how I like my jeans. Worn a bit. Weathered. But still true blue.”
AUTHENTICITY
Great denim wears with you—your shape, your personality, your style
“I remember the first pair I bought on my own. Every time I put them on, I felt like I was becoming somebody I wanted to be.”
HERITAGE
Built on traditions of the American West, Ralph Lauren’s vision for denim is about creating timeless styles for generations to come
“Every rip, every tear, every scar tells a story. When I wear them, it’s like reuniting with an old friend.”
OUR DENIM SUSTAINABILITY
Ralph Lauren supports responsible cotton production through the Better Cotton Initiative. We are committed to eliminating the use of hazardous chemicals, achieving 100% sustainably sourced cotton, and reducing water use by 20% across our denim operations and value chain by 2025.
More to Explore
Men’s Denim Fit Guide
Women’s Denim Fit Guide
