Horse saddle & distressed denim
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Woman in jeans, shearling-lined bomber jacket & chambray shirt

CRAFTSMANSHIP

Working with the world’s best suppliers, Ralph Lauren incorporates dynamic stretch properties to perfect the fit and shape of Polo denim while maintaining a traditional look and feel

Girl in denim coverall & woman in white-wash denim shirt & jeans
Woman in shearling-lined bomber jacket & chambray shirt

“I am a denim addict. I have a pair of jeans that fit every way I live.”

Woman in denim resting head on shoulder of man in blazer & jeans
Woman in distressed jeans, blazer, black leather belt & chambray shirt
Woman in cropped herringbone blazer & light-wash jeans

AUTHENTICITY

Great denim wears with you—your shape, your personality, your style

Woman in cropped herringbone blazer & light-wash jeans
Woman in plaid blazer & stitched & repaired jeans
Woman in herringbone blazer & patched jeans with plaque belt

“I fall in love with the details. They are like pieces of myself patched into the denim of the jeans.”

Woman in fringe-trim suede jacket leaning on man in blazer
Two women dressed in head-to-toe denim preparing to ride horse

HERITAGE

Built on traditions of the American West, Ralph Lauren’s vision for denim is about creating timeless styles for generations to come

Woman in denim jacket with American flag motif at back

“My favorite jeans were from my grandmother. Every time I put them on, it felt like coming home again.”

Woman in denim jacket with American flag motif at back
Woman in denim jacket with American flag motif at back
Black & white photo of man with horse in stable

OUR DENIM SUSTAINABILITY

Ralph Lauren supports responsible cotton production through the Better Cotton Initiative. We are committed to eliminating the use of hazardous chemicals, achieving 100% sustainably sourced cotton, and reducing water use by 20% across our denim operations and value chain by 2025.

More to Explore

Men’s Denim Fit Guide

Women’s Denim
Fit Guide

Create Your Own