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“I aspire to create a sense of timelessness, a kind of foreverness, a style that is enduring.” —Ralph Lauren

singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol

His newest campaign is a celebration of that sensibility.

Photographed in New York by Steven Meisel, the campaign highlights 10 iconic pieces worn by 10 iconic women. Each photo represents the effortless elegance and timeless style that define the World of Ralph Lauren, and each of the women is, in her own way, the embodiment of what it means to be confident, timeless—iconic.

“I guess it’s a very rare thing,” says Stella Tennant when asked what makes an icon. “There has to be something totally classic about it—something that never loses its purpose, that just lasts, and generations after generations are drawn to it.”

“I aspire to create a sense of timelessness, a kind of foreverness, a style that is enduring.” —Ralph Lauren

fullbleed fullbleed fullbleed fullbleed fullbleed fullbleed fullbleed fullbleed fullbleed fullbleed fullbleed fullbleed fullbleed fullbleed fullbleed fullbleed fullbleed fullbleed fullbleed fullbleed fullbleed fullbleed fullbleed fullbleed fullbleed fullbleed fullbleed fullbleed fullbleed fullbleed fullbleed fullbleed fullbleed fullbleed fullbleed fullbleed fullbleed fullbleed fullbleed fullbleed fullbleed fullbleed

His newest campaign is a celebration of that sensibility.

Photographed in New York by Steven Meisel, the campaign highlights 10 iconic pieces worn by 10 iconic women. Each photo represents the effortless elegance and timeless style that define the World of Ralph Lauren, and each of the women is, in her own way, the embodiment of what it means to be confident, timeless—iconic.

“I guess it’s a very rare thing,” says Stella Tennant when asked what makes an icon. “There has to be something totally classic about it—something that never loses its purpose, that just lasts, and generations after generations are drawn to it.”

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“I aspire to create a sense of timelessness, a kind of foreverness, a style that is enduring.” —Ralph Lauren

halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol

His newest campaign is a celebration of that sensibility.

Photographed in New York by Steven Meisel, the campaign highlights 10 iconic pieces worn by 10 iconic women. Each photo represents the effortless elegance and timeless style that define the World of Ralph Lauren, and each of the women is, in her own way, the embodiment of what it means to be confident, timeless—iconic.

“I guess it’s a very rare thing,” says Stella Tennant when asked what makes an icon. “There has to be something totally classic about it—something that never loses its purpose, that just lasts, and generations after generations are drawn to it.”

“I aspire to create a sense of timelessness, a kind of foreverness, a style that is enduring.” —Ralph Lauren

Shalfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol

Photographed in New York by Steven Meisel, the campaign highlights 10 iconic pieces worn by 10 iconic women. Each photo represents the effortless elegance and timeless style that define the World of Ralph Lauren, and each of the women is, in her own way, the embodiment of what it means to be confident, timeless—iconic.

“I guess it’s a very rare thing,” says Stella Tennant when asked what makes an icon. “There has to be something totally classic about it—something that never loses its purpose, that just lasts, and generations after generations are drawn to it.”

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 Dennis Conner helming the <em>Stars &amp; Stripes</em> off Perth, Australia, 1987
Dennis Conner helming the Stars & Stripes off Perth, Australia, 1987
 Dennis Conner helming the <em>Stars &amp; Stripes</em> off Perth, Australia, 1987
Dennis Conner helming the Stars & Stripes off Perth, Australia, 1987
 Dennis Conner helming the <em>Stars &amp; Stripes</em> off Perth, Australia, 1987
Dennis Conner helming the Stars & Stripes off Perth, Australia, 1987
 Dennis Conner helming the <em>Stars &amp; Stripes</em> off Perth, Australia, 1987
Dennis Conner helming the Stars & Stripes off Perth, Australia, 1987
A nice rlmag_quote pullquote
 Dennis Conner helming the <em>Stars &amp; Stripes</em> off Perth, Australia, 1987
Dennis Conner helming the Stars & Stripes off Perth, Australia, 1987

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His newest campaign is a celebration of that sensibility.

Photographed in New York by Steven Meisel, the campaign highlights 10 iconic pieces worn by 10 iconic women. Each photo represents the effortless elegance and timeless style that define the World of Ralph Lauren, and each of the women is, in her own way, the embodiment of what it means to be confident, timeless—iconic.

“I guess it’s a very rare thing,” says Stella Tennant when asked what makes an icon. “There has to be something totally classic about it—something that never loses its purpose, that just lasts, and generations after generations are drawn to it.”

singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol

 Dennis Conner helming the <em>Stars &amp; Stripes</em> off Perth, Australia, 1987
Dennis Conner helming the Stars & Stripes off Perth, Australia, 1987

singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol singlecol

His newest campaign is a celebration of that sensibility.

Photographed in New York by Steven Meisel, the campaign highlights 10 iconic pieces worn by 10 iconic women. Each photo represents the effortless elegance and timeless style that define the World of Ralph Lauren, and each of the women is, in her own way, the embodiment of what it means to be confident, timeless—iconic.

“I guess it’s a very rare thing,” says Stella Tennant when asked what makes an icon. “There has to be something totally classic about it—something that never loses its purpose, that just lasts, and generations after generations are drawn to it.”

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And so it remained until the fall of 2013, when Mr. Lauren introduced his first reinvention of the Ricky. The Soft Ricky style is an update to the original that, true to its name, feels softer in the hand thanks to supple nappa leather. The mini Ricky, with a long cross-body chain, followed in the spring of 2014, giving the bag new life as an evening option. And then there’s the Giant Ricky—a fully functional, more-than-6-feet-tall incarnation that traveled the world, making stops at Ralph Lauren flagship stores from Beverly Hills to Paris. Ricky bags have also appeared on the arms of A-list stars like Jessica Alba and Christie Brinkley.

Today, there are several variations of Ralph Lauren’s iconic Ricky, ranging from evening clutches to wallets. The Continental wallet, a canvas tote and an alligator duffel all receive the Ricky treatment—including the painstaking handcraftsmanship and that iconic lock. The newest iteration, the Ricky Bag With Light, features a USB port for charging your mobile phone and LED lights that activate when the bag is opened, thus pairing the integrity of the original with 21st-century innovation. Whether handbag or wallet, evening clutch or canvas tote: If it’s a Ricky, it’s an icon.

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The Ricky’s first iteration appeared 20 years ago as a satchel that is still sold today. To create it, Mr. Lauren drew inspiration from sources related to his wife’s love of blending men’s style and outdoor sport. Elements of a 19th-century Cooper bag—a saddle carrier named for the family of English craftsmen who created it—can be seen throughout, especially in the original’s sleek top-handle shape. Its most identifiable detail is a functional lock, shaped like a figure eight and engraved with “Ralph Lauren,” instantly recognizable whether gold- or silver-toned or covered in leather.

Another rlmag_quote pullquote

And so it remained until the fall of 2013, when Mr. Lauren introduced his first reinvention of the Ricky. The Soft Ricky style is an update to the original that, true to its name, feels softer in the hand thanks to supple nappa leather. The mini Ricky, with a long cross-body chain, followed in the spring of 2014, giving the bag new life as an evening option. And then there’s the Giant Ricky—a fully functional, more-than-6-feet-tall incarnation that traveled the world, making stops at Ralph Lauren flagship stores from Beverly Hills to Paris. Ricky bags have also appeared on the arms of A-list stars like Jessica Alba and Christie Brinkley.

Today, there are several variations of Ralph Lauren’s iconic Ricky, ranging from evening clutches to wallets. The Continental wallet, a canvas tote and an alligator duffel all receive the Ricky treatment—including the painstaking handcraftsmanship and that iconic lock. The newest iteration, the Ricky Bag With Light, features a USB port for charging your mobile phone and LED lights that activate when the bag is opened, thus pairing the integrity of the original with 21st-century innovation. Whether handbag or wallet, evening clutch or canvas tote: If it’s a Ricky, it’s an icon.

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He Named Me Malala debuts in New York and Los Angeles October 2, and hits theaters nationwide on October 9.
On Following in the Footsteps of a Successful Father
On His First Big Break
How Malala Got Her Name
The Story Behind the Animation in the Film

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The view from White Orchid, Ralph Lauren&#x2019;s oceanside cottage in Round Hill, Jamaica
The view from White Orchid, Ralph Lauren’s oceanside cottage in Round Hill, Jamaica
The view from White Orchid, Ralph Lauren&#x2019;s oceanside cottage in Round Hill, Jamaica
The view from White Orchid, Ralph Lauren’s oceanside cottage in Round Hill, Jamaica
The view from White Orchid, Ralph Lauren&#x2019;s oceanside cottage in Round Hill, Jamaica
The view from White Orchid, Ralph Lauren’s oceanside cottage in Round Hill, Jamaica
The 2018 Snow Beach campaign, featuring the Color and Black &amp; White collections
The 2018 Snow Beach campaign, featuring the Color and Black & White collections
The 2018 Snow Beach campaign, featuring the Color and Black &amp; White collections
The 2018 Snow Beach campaign, featuring the Color and Black & White collections
The 2018 Snow Beach campaign, featuring the Color and Black &amp; White collections
The 2018 Snow Beach campaign, featuring the Color and Black & White collections
The 2018 Snow Beach campaign, featuring the Color and Black &amp; White collections
The 2018 Snow Beach campaign, featuring the Color and Black & White collections
The 2018 Snow Beach campaign, featuring the Color and Black &amp; White collections
The 2018 Snow Beach campaign, featuring the Color and Black & White collections
The 2018 Snow Beach campaign, featuring the Color and Black &amp; White collections
The 2018 Snow Beach campaign, featuring the Color and Black & White collections

“I aspire to create a sense of timelessness, a kind of foreverness, a style that is enduring.” —Ralph Lauren

Shalfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol halfcol

Photographed in New York by Steven Meisel, the campaign highlights 10 iconic pieces worn by 10 iconic women. Each photo represents the effortless elegance and timeless style that define the World of Ralph Lauren, and each of the women is, in her own way, the embodiment of what it means to be confident, timeless—iconic.

“I guess it’s a very rare thing,” says Stella Tennant when asked what makes an icon. “There has to be something totally classic about it—something that never loses its purpose, that just lasts, and generations after generations are drawn to it.”

credits extracted from rlmag_image tags or rlmag_credits

author is inserted here: manu!
  • Daniel Forster
  • Photograph by Tom Gould; Courtesy of Ralph Lauren Corporation
  • Photographs courtesy of Ralph Lauren Corporation
  • Photograph by Chris Carnel; Courtesy of Powerhouse Books
  • Photographs and video by Tom Gould; Courtesy of Ralph Lauren Corporation
  • any other credits